Cottonink is a local ready-to-wear clothing line for women with ‘casual with a twist’ as their philosophy. They began the business online in 2008, claimed its scene on the online community in a blink of an eye. They continued forward by opening offline stores in various locations in Jakarta, including this one, located in Plaza Senayan; one of the busiest shopping mall in Jakarta.
To keep the concept of the interior in line with the brand, the design is about being simple yet edgy, current yet long lasting. It compliments the products so people feel comfortable rather than intimidated. Moreover, all the design elements; such as lighting and lamp; display have been designed to highlight their products, also adding more flexibility due to their large collection.
Neutral coloured materials, like wood and subway tiles are used to achieve the ambiance and bring the contemporary feel to the space. A hint of soft pink is also used to bring a touch of feminism.